There is something in us, as storytellers and as listeners to stories, that demands the redemptive act, that demands that what falls at least be offered the chance to be restored.
— Flannery O'Connor, Author

We have a relatively simple motto: Do sh*t. With the rise of the digital age, everybody has something to say. Everyone has an opinion. But the more folks talk, the less people seem to listen and the more dysfunctional it all seems. You can't go on the computer without reading about everything that everyone is angry about. These days everyone seems to get off on talking about how effed up every thing is. 

It grows louder and louder until it just seems someone needs to hold a finger to their mouth and say, "shhhhhh." 

Take all the energy and anger about all that's wrong and just do something. Think about how to UnEff the world for a change. UnEff That.

So that's what we do. Every year we will focus our energies and what little money we have around an initiative. We will rally the Effin Artist community around a common cause through a yearlong initiative that generates the momentum necessary to inspire solutions.